Posting Time Starting Point
A general weekday window for a platform, in the audience's local time. Not a reading of your analytics.
A starting window from general weekday patterns. It is not your best time to post, and it is not read from your account. Individual audience data can differ, especially if people are online at night.
Starting window
10:00–13:00
Weekday late morning to early afternoon. Read these hours on the audience's local clock. This page does not shift them for a city, because it does not have a separate dataset per country.
Worked example
Instagram’s starting window is weekday late morning to early afternoon, about 10:00–13:00 in the audience’s local time. TikTok’s starting window is early evening, about 18:00–21:00. The hours do not change when you imagine a different city.
FAQ
- Are these my best hours?
- No. They are a starting point from general weekday patterns. Your own analytics can disagree, especially if your audience is online at night.
- Does a timezone move the clock?
- No. The page does not have a separate dataset per country, so it does not pretend to shift the hours. Read them on the audience’s local clock.
- Why do weekdays show up so often?
- Many published benchmarks cluster on weekday mid-morning or early evening. A niche that is online at night will not match that.