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Marketing funnelVisits8200 · 100%Sign-ups1640 · 20% · 20% stepActivated738 · 9% · 45% stepTrial295 · 3.6% · 40% stepPaid88 · 1.1% · 30% stepOverall conversion 1.1%

Funnel Chart

Overall conversion

1.1%

Biggest drop-off

Sign-ups · 80%

Show drop-off across a conversion funnel — stages, percents, and the drop — then export it.

Worked example

A marketing funnel of 8,200 visits, 1,640 sign-ups, 738 activated, 295 trials, and 88 paid shows each stage as a band, the percent remaining from the top, and the step conversion. Export PNG or SVG when it looks right.

FAQ

How do I enter stages?
Use the table: a name and a value per row. Paste from Excel if you already have the list. Add, duplicate, or reorder stages as you go.
What do the percentages mean?
The figure on each stage is the share of the first stage. “Step” is the conversion from the stage above. Overall conversion is last divided by first.
What if a stage is larger than the one above?
You’ll see a note. The band will widen — that’s honest, but it isn’t a conversion funnel any more.